Sylabus

Digital Marketing is an ever-growing industry, there’s no getting around the fact that almost all businesses, sooner or later, must include digital in their marketing activities. India is a country with a massive population, where the digital literacy rate is very high and we are in the path of digital transformation, as per the latest reports, India has overtaken the U.S. as the second-largest country in terms of the number of internet users and India’s Digital Marketing Industry is growing at 35.3%. This growth demands the increase of Digital Marketing Rockstars in our country to fulfil the needs of the growing industry.

With the increasing relevance of data and analytics, one can chalk a career in digital marketing too. Digital Marketing career still holds a lot of space and capacity for newcomers but comes with challenges also. Digital marketing career is something that requires a defined set of skills in handling the online content and directing it in ways that can bring the audience, influence them, convert leads, increase sales and a lot more.

Being a Digital Marketing Certified is a good reason for a profile but the uniqueness of a resume is equally important as well as case studies, campaign participation, and research ideas as a part of your portfolio and this is important for us to land you at the right company. As a result, at Calicut Digital Academy we assist and guide digital marketing interns and trainees to build the resumes and also complete support in job placement.

According to Linkedin; 8,60,000 digital marketing specialist job openings are predicted by the end of 2022 and the demand for digital marketing professionals will rise this year and considering fourteen companies have joined in the year 2018 of the world’s leading digital giants like Google, LinkedIn and Twitter in Dublin, providing a wealth of job opportunities for digital professionals to choose from across world wide.

We’d encourage you to take advantage of this choice and think of the current marketing career ahead.

At Calicut Digital Academy, we believe in providing agency based digital marketing training. Our trainers are experienced in agency and are certified in digital marketing. We have designed these digital marketing courses to provide you a special focus on acquired detail subject matter knowledge and to get you industry-ready. We provide proven and unique training methods for our students, operating alongside QuadCubes, a digital marketing and advertisement agency to aid in on-job training.

We offer a blend of online and classroom digital marketing training for the students. During this digital marketing course, on every module, Calicut Digital Academy will provide you with QuadCubes Digital Agency Certification upon completion of real-time agency orientated project with a minimum of 80% passing also to add more to certification. We assist you with Google Analytics Certification, Google Adwords Certification, Hubspot Academy Certification and Google Digital Garage Certification, SEMrush, and more.

According to Linked in, there are a tremendous amount of possibilities in the digital marketing industry as there are various viewpoints that are leading to scope and growth in marketing.

A) BECOME A PROFESSIONAL BLOGGER:

For more established brands like Apple.com blogging is a marketing tool just to flesh out a product launch at an event, with a low barrier to entry and a tangible pay off, as a full-time professional blogger you can earn a reliable income and with the consistent update, the high-quality bloggers remain the ideal in the market and builds a personal brand.

B) BECOME AN INFLUENCER OR AFFILIATE MARKETER :

By choosing a particular specification of your interest, and putting effort to build traffic and viewers for your clients utilizing Google AdSense or affiliate marketing program will help you, establish, generate, niche traffic and reliable source of income with a platform like Amazon Affiliate Marketing techniques.

C) STARTING A DIGITAL MARKETING AGENCY:

Upon completion of your certification that is globally recognized. As a result, by just sitting at home you can perform a campaign and build a client relationship as a freelance marketer formulating, planning and executing the digital marketing campaign with confidence.

This also supports, to put your effort into building an agency on your own full-time as digital marketing director/marketing consultant and with the help of services offered, you can build reliable income too.

D) BECOME A YOUTUBER:

The second-largest search engine on the Internet right after Google with more than at least 06 Billion hours of video. People can also choose to become a full-time YouTuber like Bhuvaneshwar Bam and Sejal Kumar focusing on comedy and fashion industry respectively on youtube building their audience base. This could also help you develop personal branding and further earning with YouTube Monetisation.

E) BECOME A FREELANCE MARKETER :

A profession with multiple ranges of skills from social media and content to ad copywriter, the search engine to website design.

They all are engaging online but we recommend trainees to decide what you are good at since freelancing is not marketing all the services as an agency does.

Managing fewer clients, and sharpening your skills will get you some valuable testimonials on LinkedIn, and posting some awesome content will connect you with potential clients, this will also help build personal branding as a freelance digital marketing executive to stand out of the crowd.

Certainly, there are lots of more specialised options to start your career.

• Digital Marketing Director.
• Digital Marketing Manager.
• Digital Marketing Analyst.
• Digital Marketing Executive
• Digital Marketing Strategist
• Copywriter / Content Writer
• Social Media Manager
• Online Reputation Manager.
• Campaign Manager.

To get you to certify, you don’t need to have any personalised degree or coding experience to become a digital marketing executive. You can even pursue this digital marketing course while pursuing your bachelor’s degree or while pursuing your master’s degree or while doing a job as well.

Here at Calicut Digital Academy, you learn to strategies and optimize the result. Our trainers will take you through projects in a real-life scenario so that you will grasp the practice with some of the brands, to implement risk and gain million dollar experience.